Oakdale Christian Academy Rebrand, Website Design and Marketing Collateral
Oakdale Christian Academy and Child Care Center has provided quality education in the Chicagoland area for over 25 years. The school has a rich cultural history and notoriety through their community choir. They were in desperate need for a website redesign. The previous website was outdated and did not work as expected. The marketing efforts were often disjointed due to not having a central hub for information.
Strategy + Solutions
We first revisited their branding strategy to provide an updated logo and branding design. The new design communicates more clearly the strength of the organization and their commitment quality. We developed a cohesive color palette and added imagery that would relate to their target audience. We worked with them to design a user experience that would appeal to prospective families while engaging with current families. Additionally, our team helped them to launch their social media pages to help increase engagement with families. We made critical upgrades to the website like adding a calendar, online registration, and the ability to make payments. Oakdale’s website now showcases all the aspects of the school that would appeal to prospective families. We also enhanced the school’s ability to communicate with families through a new email subscription service and email templates.