NEWS + INSIGHTS
Ignite Chicago Recap: Building Sustainable Businesses, Real Community, and What’s Next
On May 29, entrepreneurs, nonprofit leaders, creatives, and purpose-driven founders from across Chicago gathered at 36Squared for our inaugural event, Ignite Chicago: Small Business Growth Intensive. What began as a capstone of the Wells Fargo/Watson Institute...
Everything You Know About Google Search Has Changed
Something Changed About How People Find You Online, and Your Business May Not Be Ready You search Google for an answer. Before you see any websites, you get a paragraph: a direct, confident answer written by artificial intelligence, pulling from sources across...
Is Your Brand Invisible to AI? What Small Business Owners Need to Know About AIO in 2026
Is Your Brand Invisible to AI? What Small Business Owners Need to Know About AIO in 2026 TL;DR: A new form of search is replacing traditional Google rankings - and most small businesses don't know it exists. Answer Engine Optimization (AIO) is the practice of making...
27 Signs Your Website Is affecting Your Brand (And How to Fix Every Single One) Part 2
27 Signs Your Website Is affecting Your Brand (And How to Fix Every Single One) Part 2 TL;DR: A poorly designed or outdated website actively costs you clients, credibility, and search visibility. This guide covers 14 warning signs across 6 categories - First...
27 Signs Your Website Is Hurting Your Brand (And How to Fix It) Part 1
27 Signs Your Website Is Hurting Your Brand (And How to Fix Every Single One) Part 1 TL;DR: A poorly designed or outdated website actively costs you clients, credibility, and search visibility. This guide covers 14 warning signs across 6 categories - First Impression,...
2026 Content Marketing Strategies: A Complete Playbook
Introduction Welcome to 2026 - the year where AI-driven search, generative engines, and hyper-personalized content redefine what works in content marketing. Traditional SEO is no longer enough. Today’s strategies must be built for AI overviews, interactive...
Beyond Celebration: Honoring Black Innovators, Creators & Change-Makers – With Action, Amplification & Artistry
Black History Month invites us not only to remember, but it also reminds us to respond. To reflect and activate. To see history as a compass we carry forward. This is especially meaningful for us at That’s So Creative - a creative agency born out of a heart to serve...
Simple Marketing Tips for Business Owners with ZERO time
Simple Marketing Hacks for Business Owners: What to Focus on When You Have No Time Marketing Tips for business owners with no time doesn’t have to feel overwhelming. Learn how to save time, reach ideal customers, and grow your business without doing it all. If you’re...
CJ Harris Coaches at South Side Pitch 2025 – That’s So Creative
CJ Harris Coaches at South Side Pitch 2025: Empowering Local Entrepreneurs This October, the 12th annual South Side Pitch (SSP) took place in Chicago, a “Shark Tank‑style competition” organized by the Institute for Justice Clinic on Entrepreneurship (IJ Clinic) at the...
When is the right time for a Brand Refresh?
Growing Pains: 5 Signs Your Brand Needs a Refresh Think about your brand as it is today. Does it feel like a perfectly tailored suit, or more like an old favorite jacket that’s grown a bit tight in the shoulders? If you’ve ever found yourself searching for how to roll...