Choosing the right tools to build your website can feel like navigating a maze. With so many options, how do you pick a platform that will serve your business not just today, but for years to come?
Your website is your digital storefront, your 24/7 salesperson, and the heart of your online presence. Getting the foundation right is critical. At That’s So Creative (TSC), we guide clients through this decision every day. Use this guide to pick the tool that matches your goals—whether that’s a builder like Wix, a CMS like WordPress, or an all‑in‑one option like TSC Brand Ignitor.
All‑in‑One Website Builders
Ideal for beginners, solopreneurs, and small teams that need a beautiful, functional site with minimal technical setup.
Wix
Wix delivers true drag‑and‑drop freedom and rapid setup.
- Best for: Small businesses, freelancers, portfolios needing strong visual control and speed to launch
- Pros: Highly intuitive editor; hundreds of templates; robust built‑in features
- Cons: Template switching requires a rebuild; less scalable for complex, high‑traffic sites
Squarespace
Squarespace shines for visually driven brands with polished, mobile‑responsive templates.
- Best for: Photographers, artists, restaurants, and visually led e‑commerce
- Pros: Stunning modern designs; hosting included; strong native e‑commerce
- Cons: Less design flexibility than Wix; section‑based editor (not true drag‑and‑drop)
The Powerhouse CMS
When scalability, custom functionality, and long‑term control matter most.
WordPress.org
The self‑hosted, open‑source CMS that powers a significant portion of the web.
- Best for: Growing businesses; content‑heavy sites; membership communities; fully custom experiences
- Pros:
- Infinite flexibility: Thousands of themes and plugins (e.g., Yoast SEO, WooCommerce)
- SEO strength: Built with search in mind for strong ranking potential
- Full ownership: You control your site and data
- Cons: Steeper learning curve; requires hosting, security, and updates—where an expert partner is invaluable
When to choose WordPress: You need deep customization, complex integrations, or a content‑first architecture.
TSC Brand Ignitor — The All‑in‑One Website + CRM
If you want your website and growth engine in one place, TSC Brand Ignitor is the better option for most small and midsize businesses. It combines a website and landing page builder with an all‑in‑one CRM to run marketing, sales, and customer engagement—without juggling a dozen tools.
- Best for: Businesses that want to launch fast, automate follow‑up, track ROI, and scale with fewer moving parts
- Highlights:
- Website and landing pages: Build conversion‑ready pages with on‑brand templates
- Lead capture and chat: Forms, pop‑ups, web chat, and instant lead routing
- Marketing automation: Email/SMS campaigns, workflows, and nurturing sequences
- Sales pipeline: Deals, tasks, and conversations managed in one CRM
- Appointments: Built‑in calendars, confirmations, and reminders
- Reputation: Request, manage, and showcase reviews
- Analytics: Unified dashboards that show what’s working across channels
Why this option?
- One platform, one login, one bill—less complexity and lower total cost of ownership
- Faster time‑to‑launch and easier day‑to‑day management for lean teams
- Unified data across marketing and sales for clearer decisions and measurable ROI
- Built‑in automation and follow‑up that turn visitors into customers
How to Choose the Right Platform
- Timeline: Need to launch fast? Wix, Squarespace, or Brand Ignitor can move quickly.
- Budget & ownership: Builders bundle hosting; WordPress offers ultimate control; Brand Ignitor reduces tool sprawl and ongoing costs.
- Design needs: Squarespace for polished visuals; Wix for layout freedom; WordPress for fully custom design; Brand Ignitor for conversion‑focused pages with integrated automations.
- Functionality: Complex, unique requirements point to WordPress; streamlined growth and automation point to Brand Ignitor.
- Long‑term growth: If SEO, content velocity, and complex features matter, consider WordPress. If you want an integrated business platform, Brand Ignitor is the better choice.
Work With TSC
Ready to build a website that looks incredible and drives measurable results with the right platform for your goals?