Their Story:
Anixter Center is dedicated to supporting individuals of all abilities in reaching their full potential and creating a more inclusive community. They provide a range of services designed to empower and assist people with disabilities to live, learn, work, and play in their communities.
Annual Gala:
Anixter Center’s annual gala is a key event for celebrating their mission and engaging supporters. The gala features a lively cocktail hour, dinner, and an informative program, raising crucial funds while highlighting successes and future goals.
Challenges:
Anixter Center needed a captivating and cohesive event identity for their annual gala that would engage attendees and effectively convey their mission. The challenge was in creating a theme that would inspire and attract a diverse audience while highlighting the organization’s values.
The Vision: Roaring into Transformation
The vision was to transform the usual gala theme by infusing it with the energy and vibrancy of the Roaring ’20s. This theme would be visually represented with a striking color palette reflecting a blend of elegance and liveliness.
Our Role in the Rebranding Journey:
That’s So Creative worked with Anixter Center to materialize this vision. Our role involved crafting a distinctive theme and brand identity that was consistent with Anixter Center’s mission and captivating for the audience.
Brand Naming and Strategy:
The strategic renaming to “Roaring into Transformation: The Anixter Experience” captured the dynamic and progressive spirit of the event. The theme was designed to resonate with the values of transformation and progress within the community, with a striking color palette reflecting a blend of elegance and liveliness.
Design:
We developed a vibrant and elegant visual identity that embraced the black, gold, and purple color scheme inspired by the opulence and glamour of the Roaring ’20s. This visual strategy captured the era’s distinctive art deco style and lively spirit, resonating with the theme of transformation and progress.
Event Collateral:
- Sponsorship Packets: Designed to effectively communicate sponsorship opportunities, aiding in financial support.
- Event PowerPoints: Tailored presentations to enhance audience engagement and information delivery during the event.
- Event Signage: Coordinated signage to ensure a seamless and branded attendee experience.
- Event Invitations: Designed to reflect the theme and attract a diverse audience for maximum attendance.
Join the Journey:
Anixter Center’s ongoing work toward inclusivity is vital, and your support can make a difference. Be a part of their transformative journey by joining Anixter Center’s efforts to foster a more inclusive world.
For more information, visit Anixter Center.
Final Thoughts:
The collaboration transformed Anixter Center’s annual gala into a memorable experience that celebrated transformation and community engagement. The vibrant Roaring 20s-inspired theme, encapsulated as “Roaring into Transformation: The Anixter Experience,” was a standout success and contributed to increased attendance and strengthened community support. If you’re looking to create an unforgettable event that captures the essence of your mission and inspires your community, partner with That’s So Creative. Let us help you bring your vision to life.