Their Story
Business Services Collective started in early 2019 when more than 100 construction entrepreneurs came together to tackle industry challenges. They created an advisory board and secured funding to support Chicago’s construction community. Through coaching, training, and back-office help, BSC empowers business owners to improve their finances and resilience. Dedicated to inclusive economic growth, BSC continues to help businesses adapt and succeed in a changing industry.
Challenges
Builders Avenue faced several significant barriers that failed to communicate their core mission and identity, and partners about what the company offered. Their old brand didn’t resonate with their target audience in the construction industry, making it difficult to establish a strong, memorable brand presence. Additionally, it did not effectively convey their forward-thinking, modern approach, which was essential for attracting new clients and staying competitive. To address these issues, a comprehensive rebranding was necessary to create a more authentic and impactful identity that truly represented their values and goals.
The Vision: Transforming Identity
Rebranding is more than just a facelift; it’s a strategic overhaul that aligns a company’s image with its core values, vision, and growth aspirations. Builders Avenue sought a fresh, innovative identity that better encapsulated their expertise and services while resonating with their target audience.
Our Role in the Rebranding Journey
Our team set out to create a cohesive brand experience reflecting Builders Avenue’s new identity and aspirations. Here’s an in-depth look at the key areas we focused on:
- Brand Naming and Strategy
The new name, Builders Avenue, encapsulates the company’s core mission and vision. It conveys a sense of growth, community, and innovation. We conducted extensive research and brainstorming sessions to ensure the new name reflected their identity and was memorable and impactful.
- Logo Design
A logo is often the first interaction customers have with a brand. We designed a modern, sleek logo that speaks to Builders Avenue’s innovative ethos and projects a professional image. The new logo embodies the company’s values and serves as a strong visual identifier for the brand.
- Website Development
In today’s digital age, a company’s website is its storefront. We developed a website is designed to be responsive and user-friendly, ensuring a seamless experience across all devices.
- Marketing Collateral
From brochures and business cards to promotional materials, we crafted visually appealing and cohesive marketing collateral that aligns with the new brand identity. These materials serve as essential tools in both online and offline marketing efforts, ensuring that Builders Avenue can effectively communicate its message to its audience.
- Photography and Video Production
Visual storytelling is a powerful medium. We produced high-quality photography and video content that highlights Builders Avenue’s projects, culture, and values. These visual assets are used across various platforms, helping to create a strong, engaging brand presence.
Looking Ahead: A Promising Future for Builders Avenue
This rebrand is just the beginning. Builders Avenue is now better positioned to significantly impact the industry, reach new heights, and achieve its long-term goals. We’re excited to watch them grow and continue to support them in their journey.
Join the Journey
Join Builders Avenue on its mission to support and empower construction businesses. They offer comprehensive services, including financial health development, coaching, and back-office support, tailored to help you thrive. Connect with us to expand your network or deepen your expertise through their various programs.
Final Thoughts
Rebranding is a collaborative and multifaceted process that requires creativity, strategy, and execution. We’re proud of the successful transformation of Builders Avenue and look forward to seeing their continued success. Partner with us to elevate your brand and drive impactful change.