As a small business owner, you’ve probably been wondering “how important is it to have a website?” and whether the return is worth the effort. Well, you’re in luck because we have got 7 reasons why small businesses need a website just for you. In case you need more convincing reasons, check out That’s So Creative’s work on rebranding and the new website for South Side Community Art Center.

1. Having a Website Can Increase Your Business’s Credibility

A website is a virtual storefront and it should be treated like one. When the competition is tough, you can stand out from the crowd by having a website that is easy on the eyes and communicates clear quality information. It is a great way to make a good first impression as it also gives the reassurance your target audience needs.

2. Having a Website Can Help Strengthen Your Brand Identity

In just one click away, your target audience can find who you are as a business, what you stand for, and what you represent. This helps set your brand apart from your competitors and increases your chance of making sales.

3. Having a Website Can Help with Lead Generation

Websites, especially for small businesses, may be costly. However, when used properly, they may be worthwhile. When your target audience discovers your brand online and they learn more about it, they can become interested in your product or service. They’ll even know where to contact you or purchase your products thanks to the information you provided on your website.

4. Having a Website May Increase Your Chance To Appear on Google Search

You cannot ignore the fact that online discoverability is essential for businesses. Search Engine Optimization (SEO) can have you found by your ideal target audience. These optimization efforts may take a long time and a lot of work. However, when done right, it can drastically increase your customer base.

5. Having a Website Can Reduce Your Customer Service Efforts

A website can give your customers various useful information – business hours, business locations, how to purchase a product, etc. It makes sure that your customers aren’t left in the dark unhappy. It can also increase your business productivity as you will not get too busy answering calls or emails.

6. A Website is a Great Place to Have Announcements or Updates

It is important to maintain great communication with your customers. Whether you’re having sales promotions or a delay in your product deliveries, your website is a great channel to communicate what is going on with your business.

7. A Website is the Final Destination for Your Target Audience

Imagine catching many fishes without having a bucket to put them in. That would be awkward! Leveraging digital marketing to grow your business may require a website as your bucket. Your potential customers will be able to learn more about you and you may be able to retarget them by showing them more ads after they visit your website.

Establishing the brand’s credibility, getting discovered by the target audience, and having customer service efforts reduced sound great to us! How about you? How important is it to have a website for your small business? We understand how overwhelming it can be to make such a big decision and we are here to help you kickstart your next big step. Sign up for a free 20-minute design consultation or check out our services that might fit your needs.

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